WhatsApp AI agent for franchise networks: one per location
Falka deploys one WhatsApp AI agent per location, all managed from a central account. Every lead gets a first message as soon as it comes in, is qualified against the location's criteria, then gets an appointment in the franchisee's calendar.
- One agent per location: its own WhatsApp number, calendar and criteria
- First message as soon as the lead arrives, evenings and weekends included
- Franchisees take over their conversations at any time
Hi Julie, this is Falka, the assistant for Studio Alpha Lyon 3. You just asked for a trial session through our Instagram ad. Are you looking for cardio or strength training?
7:42 PMStrength training
7:44 PMPerfect. Are you free on weekday evenings or Saturday mornings? I'll offer you the studio's open slots.
7:44 PMHow does multi-location appointment booking work?
The head office stays in control of the setup, and each location stays in control of its appointments. Here is a lead's journey, from request to appointment.
- 01
The head office deploys one agent per location
From the central account, each franchisee or location gets its own agent: its WhatsApp number, its calendar (Google Calendar, Calendly or GoHighLevel), its qualification criteria and its welcome message. Setup takes about 30 minutes per location, with a Falka expert.
- 02
The lead arrives through the location's own source
Facebook or Instagram instant form, Click-to-WhatsApp ad (both handled natively) or web form connected by webhook (Zapier, Make). The lead is handled by the agent of the relevant location.
- 03
First message as soon as the lead arrives
The agent writes on behalf of the location, introduces itself and recalls the request. No lead waits for the franchisee to finish a class, a viewing or a job site.
- 04
Qualification against the location's criteria
The agent asks the questions defined for the location and follows up with leads who don't reply. It can hold the conversation in 7 languages.
- 05
Appointment in the franchisee's calendar
The agent offers open slots and books the appointment. The lead gets a single reminder about 1 hour before.
- 06
The franchisee takes over whenever they want
Each franchisee can take over their conversations at any time and pause the agent. They are alerted by email or Slack.
Why franchise leads get lost between head office and the location
Franchise leads get lost at the follow-up stage: the campaign is national or local, but the response depends on how available each location is.
Leads generated for the whole network
Meta ads, national or local, bring in requests that locations then have to process one by one.
Overloaded franchisees
In a class, at a viewing, with a customer or on a job site, the franchisee can't answer at the moment the lead just asked.
Uneven follow-up times
From one location to the next, the same lead isn't called back as fast, or with the same questions. The brand's image depends on it.
Franchise lead management: what head office keeps
Head office keeps the big picture of the setup without calling every lead itself. Agents are created and managed from a central account.
A consistent message
Each location has its own welcome message. At setup, you start from a shared base of tone and questions, then each location adjusts it.
Shared criteria, adjustable locally
Each agent has its own qualification criteria: a common base for the network, with adjustments from one site to another (offers, area, availability).
Compliance
Official WhatsApp Business API, hosting in the European Union, GDPR compliance. Each location keeps its conversations and can take them over.
Franchise networks: examples of appointments booked by sector
The principle is the same everywhere: the location's agent qualifies the request, then books the appointment that matters for that trade.
Fitness and studios
The agent asks about the prospect's goal and availability, then books a trial session in the club's schedule.
Real estate
The agent qualifies the property and the seller's plans, then sets the valuation appointment with the relevant agency.
Real estate seller leadsHome services and renovation
The agent collects the type of work and the home, then books a technical visit with the local team.
Solar and renovation leadsTraining and driving schools
The agent identifies the course or licence sought and the candidate's situation, then books an appointment with the advisor.
Training leadsRecruiting franchisees: qualifying candidates
A network can also use an agent to follow up with and qualify franchise candidates, all the way to the application form. They come from Meta Ads, Google Ads, your website or franchise portals: the same agent handles them all.
Every source, one agent
Meta Ads, Google Ads, website, specialized franchise portals: each candidate gets a first WhatsApp message as soon as they arrive, whatever the source.
A quick, personal follow-up
A candidate often compares several networks. The agent follows up on WhatsApp, sends the link to the application form and chases those who don't reply.
Candidate qualification
The agent asks the questions you define, for example the target area, and guides the candidate to the application form.
Up to the application, then your team
The goal is a completed application form, not necessarily a meeting. Your development team takes over the conversation when useful. The agent does not decide whether a candidate is accepted.
What Falka doesn't do, and what gets scoped in a demo
For a network, three points are worth settling before you start.
Network routing and reporting
Automatic lead routing between locations (for example by postal code) and consolidated multi-location reporting: these needs are scoped case by case, in a demo.
SMS: coming soon
The channel is WhatsApp. SMS is not available yet.
No cold outreach
The agent handles people who made a request: a form, a Click-to-WhatsApp ad. It doesn't contact people who asked for nothing.
Network offer: a multi-account rollout, by quote
Multi-location rollouts fall under the Agency plan, by quote. No network price is listed: the quote is built with you, based on your network.
- Agency plan (multi-account), by quote
- One agent per location, managed from a central account
- Setup of about 30 minutes per location, with a Falka expert
- 14-day free trial, no credit card required
- WhatsApp messages billed by Meta, directly on the customer's account
For comparison: the standard subscription starts at €99/month excl. VAT per account. See pricing
Frequently asked questions
How does a WhatsApp AI agent work for a franchise network?
Falka deploys one agent per location, managed from a central account. Each agent has its own WhatsApp number, calendar (Google Calendar, Calendly or GoHighLevel), qualification criteria and welcome message. It writes to each lead as soon as it arrives, qualifies it and books the appointment in the franchisee's calendar.
Do franchisees keep control of their conversations?
Yes. Each franchisee can take over their conversations at any time and pause the agent. They are alerted by email or Slack. The agent handles first contact, qualification and appointment booking; it doesn't replace the relationship with the customer.
Does Falka route leads between locations and consolidate reporting?
Automatic lead routing between locations (for example by postal code) and consolidated multi-location reporting are scoped case by case, in a demo. What is in place: one agent per location, each with its own lead source, managed from a central account.
How long does it take to deploy Falka across a network?
Setup takes about 30 minutes per location, with a Falka expert. You can test before committing: the trial is free for 14 days, no credit card required.
What does it cost for a franchise network?
Multi-account rollouts fall under the Agency plan, by quote. The standard subscription starts at €99/month excl. VAT per account. The quota counts each new lead handled by the agent and renews every month. WhatsApp messages are billed by Meta, directly on the customer's account.
Where can the network's leads come from?
Facebook and Instagram instant forms and Click-to-WhatsApp ads, both handled natively, as well as web forms connected by webhook (Zapier, Make). The conversation channel is WhatsApp. SMS is coming soon.
Does Falka comply with GDPR and WhatsApp rules?
Falka uses the official WhatsApp Business API, hosts data in the European Union and complies with GDPR. The agent can converse in 7 languages: French, English, Spanish, German, Italian, Portuguese and Dutch.
Can Falka help recruit franchisees?
Yes. A network can use an agent to follow up with and qualify franchise candidates who come from Meta Ads, Google Ads, its website or franchise portals, all the way to the application form. The agent writes to the candidate on WhatsApp as soon as they arrive, asks the questions you define (for example the target area) and guides them to the application form. Your development team takes over the conversation when useful; the agent does not decide whether a candidate is accepted.
Keep reading
One agent per location, one account to run the network.
Try Falka free for 14 days, no credit card required, or watch the demo to scope your network rollout.