Optician: 11 appointments booked on WhatsApp in the first week

Context

Home-visit optician. An optician running a Meta Lead Ads campaign for an eye test and glasses renewal offer. Falka was connected on October 1, 2026: this page describes a launch, not a long-term result.

The usual problem in this industry

Requests generated by a promotional offer come in waves, often in the evening and at weekends. The in-store team has no time to call every contact back between customers, and a lead called the next day has often forgotten about it.

What was set up

• First WhatsApp message as soon as the lead arrives, or when business hours open for requests received overnight.
• One qualification question: does the prospect already have a prescription? The agent then adapts its offer.
• Appointment booked directly in the conversation, with two slots offered and more if neither works.
• The team takes over in the app whenever a conversation needs it.

Results

Over the period from October 1 to 8, 2026 (first week):

• 92 Meta Lead Ads leads
• 26.4% replied on WhatsApp (24 of 91 contacted)
• 11 appointments booked in the first week

Source: Falka database, figures pulled on October 8, 2026. Leads created during the period; reply rate = leads who replied ÷ leads contacted.

What we take away

• One week of data is not enough to draw long-term conclusions: we will update these figures.
• Appointments over the period were booked during a conversation in which the prospect replied, including when another slot had to be found.
• The team steps into some conversations itself (27 takeovers over the period): Falka handles first contact, people stay in charge.