Noelse: 39 merchants booked a meeting in 10 weeks over WhatsApp

Context

Payment solutions for merchants. Noelse provides payment solutions (card terminals) to merchants and craftspeople. Over summer 2026, the company used Falka to reach the leads from its Meta Lead Ads campaigns on WhatsApp; the form invited merchants to review their card terminal fees. 857 leads over the period.

The usual problem in this industry

A merchant fills in a form between two customers, often in the evening after closing. Calling back during the day means calling in the middle of service. With dozens of leads a day at the height of the campaigns, no team can reach every request within the hour, and leads contacted late reply far less.

What was set up

• First WhatsApp message sent automatically to every Meta lead, including evenings and weekends.
• Qualification in the conversation: type of business, card terminal needs, volume and timing, on top of the form answers.
• Meeting with an advisor booked directly in the WhatsApp conversation.

Results

Over the period from June 10 to August 21, 2026 (summer 2026):

• 857 Meta Lead Ads leads
• 29.4% replied on WhatsApp (231 of 786 contacted)
• 39 merchants with a meeting (40 meetings in total)

Source: Falka database, figures pulled on October 8, 2026. Leads created during the period; reply rate = leads who replied ÷ leads contacted.

What we take away

• 38% of merchant replies came in before 9 am or from 7 pm onwards (369 of 974 messages, June 10 to August 24, 2026): hours when nobody calls back.
• The agent ran the conversations almost on its own: 6 messages out of 1,551 were sent by a person over the period.
• All 23 leads moved to “meeting” status replied on WhatsApp: meetings were booked in the conversation, not through a calendar link sent blindly.